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We develop and deploy campaigns that change how people think.

Psycholitics is the psychology of analytics, or understanding the thinking behind the data.  We research the marketplace, develop targeted messaging and materials, and deploy an army of tactics to achieve your objectives.


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Our Services

Messaging Strategy

  • Strategic Planning

  • Market Research

  • Data Collection

  • Government Relations

  • Fundraising / Donor Relations

Message Development

  • Copywriting

  • Speech writing

  • Digital Marketing / SEO / SEM

  • Graphic and Web Design

  • Trade Shows

  • Public Relations / Media Appearances

  • Advertising / Media Buying

  • Social Media / Content Development

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Strategic Messaging

Terry's Credentials

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Strategic Partner
Design and Production

East Shore Studio & Print


Strategic Partner
E-commerce Technology

Monique's Credentials



Strategic Partner
Market Analytics

Portland Marketing Analytics

                         Our Clients


Area Media: Branding Strategy + Communications + Web Design + PR + Digital Advertising + Social Media

CBS: Sales and Marketing Conference Materials

Time Warner: Sales and Marketing Conference Materials + Communications + Copy Writing


American Surgical Company: Print, Online Advertising + Branding + Market Research + Marketing and Sales Collateral + Communications + Copywriting + PR + Media Planning and Buying + Graphic Design + Photography + Web Design

CashStar: Trade Show Marketing + Communications Strategy + Event Production


Cvent, Inc.: Marketing and Communications Strategy + Online and Print Sales and Marketing Collateral + Copywriting

Lebel & Harriman: Messaging + Branding + PR + Communications Strategy

Pfizer: Marketing Strategy + Communications + Event Production

Pine Capital: Web Design and Development + PR

SIGCO: Market Research + Communications

Thompson & Bowie, LLP: Copywriting + Website Design


JLCoombs: Branding + Graphic Design + Print Advertising + Media Buying

Leandra Fremont-Smith Interiors: Communications + Copywriting + PR

Shipyard Brewing Company
: Branding + Communications + Graphic Design + Web Design + TV, Print, Radio, Digital Advertising + Media Buying + Copywriting + PR


The World Bank: Market Research + Communications


Department of Defense - Air National Guard: Market Research + Communications

Maine Heritage Policy Center: Communications + Media Appearances + Events

Waynflete School - Center for Civic Engagement: Communications + Development

The Laurel School of Princeton: Communications + Print, Digital Advertising + PR

Newport Academy: Communications + Print, Digital Advertising + PR

Rumson Country Day School: Market Research + Communications + Print, Digital Advertising

                        Our Expertise


For over two decades, Terry has provided strategic communications solutions for clients including IBM, CBS, The World Bank, The Department of Defense, and three US Presidents. He has also worked in Maine politics at the gubernatorial, US Senatorial and state policy levels. Before founding Psycholitics and its partner firm, GMEDIA, Terry served as a foreign policy analyst for The US Ambassador to the United Nations. He worked in the White House Press Office, at the Atlanta Olympic Broadcast, and spent five years at Citibank on Wall Street in New York, Milan, and Los Angeles. Terry is a nationally published writer, a professionally trained actor, and a skilled public speaker. In addition to business development, Terry's main focus is on strategic messaging and client services.


President and owner of East Shore Studio & Print, Maggie Hoople oversees operations, production, and design for our clients.  For over three decades, Maggie has cultivated an unparalleled attention to detail and an outstanding instinct for strategic branding.  Her enduring relationships with vendors, and knowledge of their skill sets and price points, deliver exceptional value to all of our campaigns.


Monique has 25 years experience in marketing and client-facing management with a focus in e-commerce, branded payments, interactive media, and technology.  Monique's career spans partner management, sales strategy, and B2B and B2C marketing for CashStar/Blackhawk Network, Inc., VIA Advertising, Wasserman Media Group, AOL/Time Warner,, and


Chris is a Sociologist with a deep understanding of statistics, market research, and analytics. He founded Portland Marketing Analytics after two decades of agency employment, using statistical models to develop and evaluate consumer targeting and messaging strategies.  Mr. Clegg’s mastery of measurement is used to locate undecided voters and deliver messaging that resonates.


Contact us to learn how our services can benefit your company.

533 Congress St, Portland, ME 04101


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